Human Potential

The idea of human potential has puzzled me for a very long time. It seems like everyone I see isn't living up to their full capabilities, including myself. But there are certain cases which are in my life where I want to tell the person what they should be doing but I do not know how to go about doing it. The famed Winston Churchill once said, “Continuous effort - not strength or intelligence - is the key to unlocking our potential” and I think that this needs to be expanded upon. A person first needs to know what it is that they should strive for. I know of two specific people who are very close to me in my life who I believe have incredible potential but need just a slight nudge in the right direction and hopefully this will help them.
*Actual names will not be used to protect identities